Ben Hou Lodge And Characteristics Of Market Segment Case Study

Ben Hou Lodge And Characteristics Of Market Segment - Case Study Example This is due to the fact that in business while selling a product the nationality of that specific country from where the product is created does not matter, and the product is always sold to the global market for maximum profits. The target customers would have extremely high expectations regarding the quality of the product. They would want to have the highest quality of the product which they have been promised from the Lodge and therefore it is important that the Lodge contains the best luxuries money can buy for these rich people to have a laidback leisure time away from work. It should have high-quality furniture at the resort and there should be a good amount of people to look after the guest. There should be great artwork in the rooms of the resort and the food should be made by the best of the chefs from all over the world. The entire ambiance of the place should be conducive for the retreat of the elite few from the rest of the world, and therefore the resort has to make sure that all their needs and demands should be met according to the highest standards possible. The implications for the Lodge are really promising. The Lodge has developed a safari ride for its high flying customer’s horse trekking, photography and other outdoor related activities. The resort has been converted into a game reserve and the response to this place has been very positive. The managers of the retreat think that the best way of marketing is to spread the word about the place through those people who have visited the place and have appreciated the beauty of the place. Publicity and public relations have been the main way through which marketing has been done for the retreat and it has been working out perfectly well for now. The implications for the place are bright and the future looks solid for a good business. It is not difficult for the Lodge to conduct marketing research since the segment for the  market has already been defined as the filthy rich people.  

Free Trade Agreement Essay Example | Topics and Well Written Essays - 250 words

Free Trade Agreement - Essay Example n geopolitical issues, economic factors and industrial innovation issues which should be considered before a FTA deal is signed between any two countries (Cooper, Manyin and Platzer 2). The US will be able expand its automobile and manufacturing industry in to South Korea by the strong economic alliance formed between the two countries. Historically, FTA like the North American Free Trade Agreement has tripled both exports and imports between the member states since tariffs are cheaper. In my view, the FTA would add $ 20 billion to bilateral trade which last year was estimated to level $ 78 billion. The US stands to gain $ 40 billion from the FTA (Cooper, Manyin and Platzer 16). According to available data for 2006, only 5,000 American manufactured cars enter South Korea market while 800,000 South Korean cars are imported in to the US (Choe 16). The FTA will help in reducing $ 13 billion US dollars deficit which is attributed to net imports of automobiles. Since the FTA calls for zero tariffs on American auto entering South Korea after the fifty year, the US auto and manufacturing industry will increase its productivity (Choe 16). The FTA will impose peace and stability in the Middle East. South Korea is interested in expanding its market into US since the economy is dependent on exports which account for 70% of the GDP. The US is the second largest market of South Korea export hence it has sought to gain competitiveness through the FTA. South Korea has in the past imposed high taxation rates on automobile imports hence creating inefficiency in the market which 95% is dominated by the local manufacturers (Cooper, Manyin and Platzer 26). In order to achieve the economic benefits of the FTA, I recommend that you support the FTA. In case you have any questions or clarifications, please feel free to conduct me at†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.I look forward to cooperating with you in supporting the